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Infude Digital

www.garagetek.com

Branding
GarageTek is a revolutionary garage organization company that gets “stuff” off garage floors, then uses a patented wall storage system to maximize the space. Thousands of American garages have been transformed with the GarageTek system. The “typical” GarageTek system includes a custom design, professional installation—and, most importantly, guaranteed satisfaction. To begin a GarageTek installation, the walls of the garage are covered from floor to ceiling with our patented TekPanel® that supports clippable high-performance cabinets, shelving, activity racks, and accessories. TekPanel® is a durable glossy wall panel designed to be clean, waterproof, weatherproof, bugproof, and fire-rated and will never warp, rot, scratch, ding, dent, or rust. GarageTek is different from other garage organization systems because it implements custom designs that fully meet the customers’ needs and the needs of their families. The GarageTek system offers amazing flexibility—while the components are securely installed, they are not permanently fixed, allowing rearrangement.
The Problem

MAXBURST prides itself on our ability to understand a client’s “pain points.” After a thorough analysis, we create a successful digital experience that not only looks fantastic, but also performs for the client for many years to come. Our primary objective for GarageTek was to provide a world-class digital agency-based solution that would brand and position the new digital web presentation for the U.S. market.

GarageTek’s site was built on a theme that simply missed the mark as far as meeting today’s digital requirements. Our objective was to better reflect GarageTek’s growing brand identity by completely re-engineering the online web and mobile experience. GarageTek wanted increased functionality for its site that would provide customers with live quotes. Additionally, GarageTek wanted to facilitate these live quotes to the accounts of sales personnel and owner-operator accounts.

The Analysis

MAXBURST prides itself on our ability to understand a client’s “pain points.” After a thorough analysis, we create a successful digital experience that not only looks fantastic, but also performs for the client for many years to come. Our primary objective for GarageTek was to provide a world-class digital agency-based solution that would brand and position the new digital web presentation for the U.S. market.

GarageTek’s site was built on a theme that simply missed the mark as far as meeting today’s digital requirements. Our objective was to better reflect GarageTek’s growing brand identity by completely re-engineering the online web and mobile experience. GarageTek wanted increased functionality for its site that would provide customers with live quotes. Additionally, GarageTek wanted to facilitate these live quotes to the accounts of sales personnel and owner-operator accounts.

The Solution
Along with the redesign of GarageTek’s site, we implemented a landing page split-screen for “Do It Yourself” (store) and “Do It For Me” (corporate). Multi-sites were included to account for the Do It Yourself and Do It For Me as well. We used the latest web technologies and SEO-friendly methods as we designed and coded the site. A search lookup specific to products on the store side was included to make it easy for customers to find what they needed quickly and efficiently. A Dealer Locator frontend design was implemented, along with specific Franchisee pages for all dealers. A consultation scheduling form can now be sent to Franchisees based on their state and city. We laid out the product pages for GarageTek in a manner similar to those of an Amazon layout, including image, zoom, and content bullets. To help DIYers, we included a custom calculator to determine how many product Panel kits would be necessary.
The Results:
Gallery of the New Design