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Asali Beauty

creative brief

Development of a responsive Ecommerce website
For the longest time in Botswana, there has never been any locally manufactured hair products, we have always had hair products imported from other countries. This meant that we wore and celebrated our hair in their own terms. It was time to produce our own products and leave a fitting legacy we can also share with the rest of the world.


At Asali Beauty, we pride ourselves in celebrating and embracing our natural hair. After years of research, we came up with a range of natural hair products that are uniquely formulated for easy & effective use at home. Our Afros are our identity and heritage. We wear them so proud. We can be who we are because our curls help us accept ourselves.

UX Strategy, UI Strategy, Digital Marketing Strategy
UI Design
Asali Beauty

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